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Future Of Work Series: Featuring Jonathan Wasserstrum

In our latest blog series on ‘2021 and the future of work’ we spoke with several forward-thinking businesses and founders to gain insight into how their team has dealt with all of the abrupt changes that 2020 sent their way, along with foreseeable trends for 2021.

Next up is Jonathan Wasserstrum, CEO and Co-Founder of SquareFoot, where growing companies find their ‘place’.

By re-engineering the leasing process from initial search all the way through touring and lease negotiations, SquareFoot, based in New York, is fast becoming the go-to destination for commercial real estate leasing.

Over to him..

Please tell us a bit about yourself and the business you run.

Founded in 2011 as a new kind of commercial real estate company that helps companies win at finding their next (and next) office. Based in New York City, SquareFoot provides transparent access to inventory, brokerage services, and flexible space offerings.

Wasserstrum began his career in commercial real estate as part of the International Capital Group at industry leader Jones Lang LaSalle (JLL), where he advised foreign and domestic clients on more than $3 billion worth of transactions globally. He attended Columbia Business School. Outside of work, Jonathan is interested in the three B’s -- bourbon, buffalo wings, and brass bands. He lives with his wife in Manhattan.

What do you foresee the trends of 2021 being in terms of remote culture and engagement?

Offices are not dead, but they won't be the same again.

The future of the office is hybrid. Some people will go in every day, some will go in some days, others will go in more rarely. It's up to the company to figure out the right balance for itself, and for their employees to feel safe and comfortable to return. While some companies will move to a remote-only structure, the vast majority of businesses will land somewhere in between that and the old way of doing things.

Everyone should find their best fit.

How have you/your business adapted and will you continue this into 2021 and beyond?

We reopened our offices in NYC in mid-July. Since then, we have had employees come in at their leisure.

We express a strong emphasis on being in the office as often as possible so that we can continue to keep the team together whenever possible. I've been commuting myself a few days every week. We have adjusted to this as the short-term solution, and I anticipate keeping an arrangement like this one going forward.

It serves everyone well to have some time at the office and also some flexibility to determine what's best for them and their families.

What top 3 businesses do you think have pivoted effectively during this time?

SquareFoot, Eden Health, & Knotel.

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