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Future of Work Series: Featuring Irina Georgieva

In our latest blog series ‘2021 and the future of work’, we spoke with several forward-thinking businesses and founders to gain insight into how their team has dealt with all of the abrupt changes that 2020 sent their way, along with foreseeable trends for the upcoming year.

This week, we spoke with Irina Georgieva, Co-Founder & CEO at Enterprise League, the place for SMEs to find business partners, connect, make deals and collaborate.

Over to her..

Before we dig in, our readers would love to get to know you. Can you share with us the backstory about what brought you to your specific career path?

I was born in Macedonia during the transition from Communist Yugoslavia. After the Communist regime collapsed, a criminal privatisation of many state owned companies took place leading to thousands of job losses. During these times, my father took the risk to start his own company, adopted the latest tech innovations, and started the first TV broadband operator in the country.

Throughout the past 25 years, I have been a prime witness to the struggles he was facing by running a business. I grew up barely seeing my father, as he was always away on business trips and working late hours. This truly showed the struggle and dedication it takes to start and run your own business.

If you lack a business savvy and connected personal network, your access to valuable business partners, suppliers and other business collaborators is extremely limited.

That is when I set out to create Enterprise League, to help more entrepreneurs get access to a pool of business opportunities and companies to collaborate with quickly and easily, without being ripped off by intermediaries.

Can you tell us about Enterprise League?

I started Enterprise League once I saw an opportunity in the market for a service that no one was offering, a place where companies can come together to find deals and collaborate.

Our platform brings businesses together and with our 360-degree tools we enable companies to find, connect and collaborate with each other, all free of charge.

Enterprise League has quickly become THE AI powered business platform where companies can organise their existing partners and find new partners. Our approach is unique because it's a mix between: an AI tool recommending deals for SMEs, online community, active directory, and companies-focused search engine with a smart algorithm.

Can you share the most interesting story that happened to you since you started Enterprise League?

2020 has been an eventful year for Enterprise League in which we have achieved the highest growth in new user acquisition and engagement. A particularly interesting time for us was when we were working with the Business Insider to showcase the platform for a potential feature. Theynamed Enterprise League as one of the best business platforms to join to grow your business.

Where is your team based?

We are a truly remote team with people being based around Europe. We have people in the UK, France and North Macedonia.

What do you foresee the trends of 2021 being in terms of remote culture and engagement?

I think remote working will continue even after the pandemic is gone, as the productivity metric is showing that remote work is working. Remote work will become more than a perk but rather a norm for most businesses. This will also influence the job satisfaction and shape the expectations of employees.

In terms of employee engagement I think it will be much harder for employees to convey it and for employers to acknowledge it, due to the nature of remote communication via email, chats and other tools.

However, by participating more in virtual events, online meetings and having high enthusiasm, employees have the chance to stand out even during remote work.

How have you + your business adapted and will you continue this into 2021 and beyond?

Our goal has been to be very agile in terms of our employee performance and their processes. Thus we introduced monthly employee performance reviews to help us identify bottlenecks in a timely manner and work on eliminating these.

Continuous feedback will remain to be an essential practice within our company as it’s essential to help our employees navigate their job responsibilities and meet performance expectations successfully.

What top 3 businesses do you think have pivoted effectively during this time?

Some hospitality businesses have found creative ways to pivot their business. For example in central London there are hotels that offer room rentals per hour, mostly targeting remote workers. It is a new blend of hospitality and a remote working space.

Additionally luxury hotels like the Mandarin Oriental Hotel Group have introduced “Staycation” packages for guests that live in that city. Moreover hotels have introduced just room service, where they deliver you food and hotel goodies to your home. They are effectively finding new ways to sell the luxury hotel experience.

Another interesting example of an effective pivot is the event planning company Feast It. Their virtual event planning process is detailed and personalised to each customer, it includes everything from planning, sourcing and delivering the event supplies.

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